How to build an audience and make money from online video
9:15am – 4:30pm
Friday 14 August
Byron Regional Sports and Cultural Centre, Byron Bay
Tickets $80 / $35 Screenworks Members (plus booking fee)
Plus Members only Networking Event
5pm – 7pm
Friday 14 August
The Eatery on Jonson Street
18 Jonson Street Byron Bay
Tickets $10 (plus booking fee)
A one day seminar with experts in the field of online video talking about their successes and presenting on how to build an audience and make money from online video.
For novices with a great idea as well as for talented content creators, there will be advice, tips and strategies on the business of online video as well as how to go viral and make money from it.
Guest speakers include representatives from the leading online video platform Youtube, the multi-platform network Rightster, branded content expert Marquee Studios, local content aggregator Skuff TV and the online TV Channel Colour In Your Life.
Each of the guest speakers will present on their area of expertise and will facilitate round table discussions.
Erin Kunse from YouTube will be talking about the creative fundamentals used to create successful youtube channels.
YouTube is a video sharing website that operates as one of Googles subsidiaries. It allows users to upload and share videos. It is established 10 years ago and it is estimated that YouTube has more than 1 billion users, 300 hours of video are uploaded every minute and more than 1 million channels are earning revenue from the YouTube Partner Program. Thousands of channels are making 6 figures per year, since 2007 YouTube has paid out over $1billion US to partners who have chosen to monetise their claims using Content ID.
Liz Ferguson from Rightster will talk about multi channel networks, how they add value and how to grow audiences and revenue from online video
Rightster is a global multi-platform network and the largest YouTube multi channel network (MCN) outside of North America. The company generates 1.5 billion views per month on YouTube from about 75 million subscribers in aggregate. Rightster works across 7,000 publishing platforms, including YouTube, on behalf of about 2,000 content owners. Our content owners span a diverse range of video content and include vloggers, traditional entertainment producers, film studios, sports organisations and music labels. We help our partners to grow their audiences and revenue around video online.
Tom Maynard from Marquee Studios will discuss content monetisation, different business models and show examples of creating successful branded content.
Marquee Studios creates audiences for brands, they tell global, community-building stories built around brands. Working with production companies, music labels, sporting franchises and consumer products, they provide the tools and expertise to produce, distribute and monetise video content.
Specialising in two key interest groups – tweens and foodies – Marquee Studios is tapped into the online zeitgeist and can connect brands and content with active and engaged audiences.
Graeme Stevenson from Colour in Your Life will present an example of a successful online video channel talking about his web series and his television sales.
Colour In Your Life is a web series that interviews artists from around the world, where artists share their knowledge and display and sell their work.
The website and television series offers investors, educators, students and teachers all over the world the chance to have access to the enormous creative energy that is part of the minds of right-brained people.
In 2012, Colour In Your Life began to air nationally on the network TV 4Me, and has been picked up by free-to-air New Zealand, Sky TV, Foxtel Aurora 183, and Virgin Airways worldwide. In 2012, the show was nominated for two Logie awards.
Dave Keam runs the creative digital agency New Beach Media which puts out Skuff TV a 24/7 streaming action sports channel with over 70,000 views per show. Dave is a social media maverick and will talk about social media strategy, content planning, creation, convergence and distribution.
Tickets $80 / $35 Screenworks Members (plus booking fee)
Members only Networking Event
5 – 7PM
Friday August 14 2015
The Eatery on Jonson
18 Jonson Street, Byron Bay
Following the YouTube Hits and Online Success seminar, Screenworks members are invited to a networking event where they can mix with other Screenworks members and the visiting guest speakers in a casual, social atmosphere.
Finger food provided, drinks for sale from the bar.
TICKETS $10 (PLUS BOOKING FEE) AVAILABLE ONLINE CLICK HERE (Members only)
GUEST SPEAKER BIOS:
Erin Kunse, Manager – YouTube Content Partnerships
Erin manages the development of content strategy and partnerships for YouTube in Beverly Hills, CA. She is currently working with the YouTube team in Sydney, Australia to further develop the YouTube content & partnership strategy in the AU/NZ regions. She has been with YouTube since 2011.
Erin is a California native and holds a Bachelor of Arts honors degree in Communication Studies from Santa Clara. One of her favorite youtube series is Tiny Hamster.
Liz Ferguson, General Manager (Australia and New Zealand) – Rightster
Liz Ferguson is General Manager in Australia and New Zealand for Rightster, a global digital media company and YouTube Multi Channel Network (MCN). Rightster work with a broad range of video creators across music, sport, entertainment and native YouTube vloggers, as well as being the MCN behind the online parkour community Flow.
Liz has an in depth knowledge of working with video content online and on YouTube and has seen the online video industry grow and change tremendously since starting work for UK-based MCN Base79 way back in 2008 . Liz has worked directly with video optimisation and rights management for high profile content partners across entertainment, sport and music and has achieved YouTube Certification for her skills and knowledge of audience growth and rights management on the platform. Liz is responsible for new content partnerships and commercial opportunities in Australia and New Zealand as well as heading up Audience Development for Rightster across the Asia Pacific region.
Tom Maynard, Director – Marquee Studios
Tom was Director of Digital Media at Fremantle Media Australia and North America where he produced and developed the digital spin-offs for some of Australia’s largest TV brands, including Masterchef, The X Factor, and Australia’s Got Talent. Tom recently returned from the US to launch Marquee Studios after building Fremantle Media North America’s most prolific YouTube Channels.
Graeme Stevenson, Colour In Your Life
Graeme is an artist, a pilot, a presenter, a film producer and a businessman. His artwork hangs in galleries and many private collections throughout the world and his video content has sold to broadcasters around the world. Graeme is the founder of Colour In Your Life, a successful web series that interviews artists sells art work on line.
Dave Keam, New Beach Media
Graphic designer and professional free skier, Dave Keam is Managing Director of New Beach Media, a vertically integrated digital media and internet technology company in Byron Bay specialising in the acquisition, production and distribution of quality digital content and the engagement and delivery of new media to the youth market. The New Beach Media brands are Skuff TV, Common Ground and Byron Social Media Lab.
In January 2012 Skuff TV saw a record 2.6 million auditable views of its podcast and over 5 million views of its content over the month. The show has produced more than 170 episodes since it launched in 2007, and due to international partnerships across web tv, broadcast, IPTV and mobile, now has a global audience of more than 1.3 million viewers every month.
Tickets $80 / $35 Screenworks Members (plus booking fee)
